Marketing systems that increases customer equity, margin health, and company value. Predictably.

Preparing for Series A, an acquisition or an exit? Build an investor story that inspires confidence, clarity and closing.

The bar to Series A has risen and most companies are failing. The reality is that seed to Series A graduation has dropped from 31% to 15%. ARR hurdles have increased by 200% whilst runways have dropped by 39%.

Marketing Strategy and Systems

PE / VC portfolio companiesPost-Seed preparing for Series A
Looming exit horizonAcquisition opportunity approaching
Any company wanting to increase return on marketing capital
Start the conversation→
Harley-DavidsonMarket Share #5 → #2·ASUSMarket Share #6 → #1·Series A$10M · SaaS·Seed$2M · D2C·R2R MethodologyValidated against Sequoia Arc·Closed-Loop ComputeDeterministic math · audit-grade trail·Customer EquityCalibrated to your stage·
Who gets the most out of Kyber?

My most successful clients are US founder-led companies at $1M–$10M in ARR with a capital event on the horizon.

From fundraising to acquisitions or exits, we know what marketing has to look like when underwriters review it, and we build the system that gets it there.

Where it starts

Kyber can help me if I...

Eight of the most common entry points into a Kyber engagement.

01 · The capital event

  • Am preparing for a raise.

    Run-to-Raise™ diagnostic across 8 tiers and 70 investor-grade metrics.

  • Am preparing for an acquisition or exit.

    The marketing diligence package buyers actually ask for — cohort economics, contribution margin, attribution credibility.

02 · Unit economics

  • Am seeing customer growth but dropping profitability.

    Cohort-level contribution margin analysis identifies which customer segments are dilutive and what to do about it.

  • Am not sure my customers are paying back what I spent to acquire them.

    CAC measured against cohort LTV by vintage and channel — payback at the cohort layer, not the blended average.

03 · Customer equity

  • Have customers churning faster than my model predicted.

    Cohort survival analysis with attrition decay curves — finds the leak the dashboard hides.

  • Cannot quantify what my brand is worth.

    Brand contribution to pricing power, retention premium, and acquisition efficiency, modeled at the cohort level.

04 · Strategic

  • Have hit a growth ceiling and cannot diagnose it.

    Multi-lens audit — brand, customer equity, acquisition, unit economics, data — to find where the ceiling actually lives.

  • Want brand equity to count on the balance sheet.

    Brand valuation as an intangible asset — pricing power, retention premium, organic acquisition lift — quantified in the language acquirers and auditors accept.

Marketing Is Simple

Marketing is the science of the levers that impact human decision making. No more. No less.

The Kyber Marketing Equation and the levers that impact human decision making

The Kyber Marketing Equation

Build a system that impacts the levers and you impact the outcome. The rest is determined by your appetite for risk, your hurdles and how fast and how big you want to grow.

More on the equation→More on marketing systems→
The Engagement Framework

The process you'll move through.

A three-wave engagement that moves the marketing function from its current state to an underwriter-grade system that increases customer equity, margin health and company value.

Wave 1

Audit

The Diagnostic

A rigorous, multi-lens look at the current engine. We identify exactly what is investor-ready, what is working but soft, and what will cause friction during due diligence.

Wave 2

Strategy

The Blueprint

Parallel workstreams that translate audit data into an aggressive execution roadmap. No theoretical frameworks—just leverage, resourcing, architecture, and measurement.

Wave 3

Build

The Execution

Turning the blueprint into a live, high-performance engine. We actively deploy, reallocate, and tune the infrastructure weekly.

90 Second Overview of Kyber

The age of brand has arrived in the era of intelligence

Best practice is now table stakes in 2026 and beyond. The only thing that matters now are metrics like unit economics, compounding LTV, and defensible growth. Utilizing applied Artificial Intelligence that goes beyond prompting and generic chats into a seamless data and efficiency layer that supports your business.

The world has changed and Brand-Led Marketing Intelligence is how you build and sustain growth in the most uncertain of times.

  • ✓Strategic brand leadership from seed through Series A&B
  • ✓Marketing systems architecture for maturing businesses
  • ✓A proprietary AI infrastructure layer you keep after we leave
Schedule a call→
Watch VideoWhat we do at Kyber
The Work

Every analytical discipline, mapped.

Fourteen connected cores. Dozens of supporting capabilities. The architecture behind every engagement.

My supporting tech stack

A Bloomberg Terminal for marketing.

An advanced deterministic math engine built to surface data previously only available to the top 1% of brands.

The analytics engine is fully enclosed and zero AI is applied in the calculations and calibration. 100% reliable, 100% of the time.

TECH 1
META ADSGA4GSCHUBSPOTKLAVIYOSTRIPERAW CSVAITRANSLATORNORMALIZEDdatesourcespendimpressionsclicksconversionsrevenuecustomer_id
Ingested Data · Per Engagement
+customer.orders
+customer.basket_events
+customer.subscriptions
+customer.refunds
+profile.customer_records
+profile.email_subscribers
+profile.sms_subscribers
+marketing.ad_spend_logs
+marketing.email_sends
+analytics.web_sessions
+analytics.conversion_events
+analytics.cart_events
+feedback.nps_responses
+feedback.support_tickets
+ops.inventory_snapshots
+ops.pricing_history

Universal Ingestion Layer

AI translates raw data in any format — Meta exports, GA4 streams, Klaviyo flows, HubSpot CRM dumps, Stripe webhooks, raw CSVs — into the engine's normalized schema. Solves the format-compatibility problem that traditional MarTech SaaS can't, because the AI handles every edge case without bespoke integration work.

TECH 2
AIINGESTKMI ENGINERun-to-Raise ScoringBayesian MMMCohort SurvivalContribution MarginGeo AttributionDown-Round RiskAIINTERPRET
y_it ~ N(μ_it, σ²)
μ_it = αᵢ + Σₖ βₖ · Hill(Adstock(xₖ); γₖ, Kₖ)
π(θ | y) ∝ L(y | θ) · π(θ)
α(θ′|θ) = min(1, π(θ′|y)·q(θ|θ′) / π(θ|y)·q(θ′|θ))
h(t | x) = h₀(t) · exp(x′β)
L(β) = Πᵢ exp(x′ᵢβ) / Σⱼ exp(x′ⱼβ)
τ̂_SC = argmin_w ‖Y₁ - Σⱼ wⱼ · Yⱼ‖²
K_t = P_{t|t-1}·H′ · (H·P·H′ + R)⁻¹
x_{t|t} = x_{t|t-1} + K_t · (y_t - H·x_{t|t-1})
L(B, λ) = Σₖ Rₖ(Bₖ) - λ(ΣBₖ - B*)

The KMI Engine

Deterministic compute, sealed from the AI. Run-to-Raise™ scoring across 8 tiers and 70 metrics. Bayesian Marketing Mix Modelling in PyMC. Cohort survival analysis with attrition decay curves. Contribution margin at SKU and segment resolution. Tested-vs-control geo attribution. Down-Round Risk Scoring. Identical inputs return identical outputs — every audit, every diligence call, every quarter.

TECH 3
OverviewCLV IntelligenceActionsForecast
Q2 2026
● CLV Intelligence Updated — 3 actions ready
Review →
Retention Investment
247 users
High-LTV disengagement
Avg LTV
$34,200
At-risk rev
$8.4M
Rec. spend
$124K
Save rate
67%+12↗
ROI
4.2x
Expansion Play
89 users
Power users with capacity
Avg LTV
$127,000
Expansion cap
$3.2M
Rec. spend
$48K
Uplift
18%+4↗
ROI
12.0x
Win-Back
178 users
Recent attrition, salvageable
Avg LTV
$19,800
Recoverable
$2.1M
Rec. spend
$32K
Save rate
23%+6↗
ROI
2.1x
Cohort curves
LTV dist.
Churn heat
NPS × LTV

The Operator Interface

Every engine output returns wrapped in context — recommended actions, segment-level economics, predicted impact, confidence bands. The practitioner doesn’t read a metric and ask “so what?” — they read it next to the action it implies. A quant in your pocket.

See inside the engine

About Juan Mouton

Everyone needs an edge, you’ve just found yours.

An unconventional path has led me to a sweet spot in my experience and skill that makes me the best investment your business will make in 2026.

Juan Mouton speaking

Marketing is the gateway to the largest value unlock in business — bar none. You just need to know how to navigate the maze.

Juan Mouton

2025 / 2026 Highlights

3 × Raises $15M+

$26M LTV recovered

26% increase in conversion

1 Exit (Wellness CPG)

$2.7M wasted ad spend eliminated

4 Marketing Intelligence Systems Built

Education

  • —BSc Psychology, UCT
  • —London Business School, Post-Grad
  • —CX: The Disney Way

Brand Experience

Harley-Davidson

ASUS

Disney

Republic of Gamers

Jack Daniel’s

Veuve Clicquot

AMD

NVIDIA

Microsoft

Intel

AI & Tech Forward Deployment

  • —Develop and operationalize custom Applied AI infrastructure for marketing
  • —Currently assisting with the marketing and development of AI products for a Silicon Valley AI startup
  • —Developer of Kyber Marketing Intelligence System (The Bloomberg Terminal for Marketing)

Coming soon